At the heart of our mission is a simple belief: the world is our playground, and we’re working to reduce our footprint so future generations can keep playing. Sustainability is integrated throughout everything we do, shaping how we work, how we design our products, and how we grow our future business. Ultimately, we aim to have a positive impact on the lives of 2 billion people by 2035 through a model of sport that is sustainable and affordable.
SUSTAINABLE AND AFFORDABLE SPORT FOR ALL
We’ve focused our strategy on three key pillars:
Driving responsible operations
We know that a great product is only as good as the journey it took to get to you. Beyond compliance, we are strengthening worker wellbeing and deepening supplier partnerships, while also working to improve transparency. Because when people thrive, our entire ecosystem becomes more stable, trustworthy, and future-ready.
Limiting impact on our playground
We are changing how we design and manufacture our products so our environmental footprint is reduced and we can continue to offer sports products and services at an accessible price so people can enjoy sport for generations to come.
Promoting sustainable living
Sustainability can be part of everyone's lifestyle. Our goal is to make it easy and accessible for communities to live well and practice sports on their terms.
This journey is a marathon, not a sprint, and we are determined to get it right. By working together with our partners, our teammates and the people that use our sports products and services, we can continue to build a more resilient future for people and the environment.