Decathlon Pulse

We team up with the players who are changing the game

Our mandate is to protect & enlarge our current footprint, while innovating & preparing our future.

 

Decathlon PULSE is one of the fourth growth engines of Decathlon.

We build, invest in and acquire forward-thinking companies that complement the Decathlon Group’s strategic ambitions and are shaping the global sports ecosystem. For the better.

Supported by Decathlon, we have the opportunity to facilitate tailor-made win-win synergies. While ensuring the companies we invest in and acquire remain independent and autonomous.

Our aim is to bring together our experienced innovation and investment team with the reach and expertise of the world’s third largest sports brand, to help more people live healthier, happier lives. In a liveable world.

We build, invest in and acquire companies that have the capacity to change the game.

Premium performance sport brands

 

  • Strategic Focus: Globally recognized brands that complement the Decathlon portfolio across Europe, China, and India.
  • Key Drivers: Resilient business models with a core commitment to ESG, specifically decarbonization and circularity
  • Existing Portfolio: Coros

Ecommerce pioneers

 

  • Strategic Focus: Market-leading specialty online retailers and digital-first platforms across Europe.

  • Key Drivers: Scalable commerce models that redefine the customer experience and drive digital excellence in the sports ecosystem.

  • Existing Portfolio: Alltricks, Bergfreunde

Circular Business Models

 

  • Strategic Focus: Visionary businesses leading the transition toward circularity primarily across Europe, China, and India.

  • Key Drivers: Innovative models centered on reuse, rental and repair to pivot from linear to circular business models.
  • Existing Portfolio: Rebike, BikeLeasing

New materials & industries

 

  • Strategic Focus: Next-generation industrial solutions and materials around the world.

  • Key Drivers: Circular recycled and bio-based materials, additive manufacturing processes, as well as digitalization and automation technologies towards a more sustainable sporting goods industry.

  • Existing Portfolio: Recyc’Elit, Unspun, SomethingAdded

Wellbeing

 

  • Strategic Focus: Scalable ecosystems designed to support "eternal athletes" throughout their life in movement.

  • Key Drivers: Experience platforms and Integrated data hubs that enable the switch from passive tracking to proactive prescription.

  • Existing Portfolio: Kinomap, TrainMe

On your team, for the journey

We financially back companies but we also back the teams behind them: partnering players who share our values and determination to drive positive change.

With the support of Decathlon, we can provide access to our vast network of 100,000+ experts in more than 60 countries, facilitating win-win synergies when requested by both parties.

And while we move at speed, we know that real change doesn’t happen overnight. So we see ourselves as a long-term partner - on your team, for the journey. Providing the resources needed to supercharge growth while giving our partners full autonomy to keep doing what they do best.

Meet Decathlon PULSE

We are 20+ Decathlonians, coming from different countries and backgrounds, united by a shared set of values, passion for sport and a strong motivation to move the world of sport forward.

Our team brings together a robust mix of M&A, VC & innovation expertise as well as strategy and operational skills.